Welcome

The purpose of this site is to introduce you to my books and articles, especially my last two books, Understanding Stocks (McGraw-Hill, 2003) and Understanding Options (McGraw-Hill, 2006).

If you have read any of my books or articles, you know that although I often write about complicated financial concepts, my goal is to be entertaining and educational. Is it possible to write educational and entertaining financial books? With every book I write, this is what I hope to achieve. One of my secrets is that I really listen closely to my readers' suggestions and incorporate their ideas into my books.

I'm particularly pleased with my latest book, Understanding Options, because I have never seen an options book quite like it. Even options books that are supposedly for beginners seem to get bogged down with financial jargon and vocabulary. For some reason, authors of these books seem anxious to discuss advanced options strategies without taking the time to thoroughly explain the basics. I made sure I didn't make that mistake.

Like my other books, I try to explain financial concepts as if you were sitting across from me at the kitchen table. My ultimate goal is to save you time and money while teaching you what you need to know to make money.

In addition, the purpose of this Web site is to give you a place to read my books and articles, and perhaps in the future, post occasional commentary. Click on any of the links and you will be directed to a online retailer where you can purchase my books.

Michael Sincere